The CEO of Barstool acts as the company’s steady business brain alongside the founder of the company. Barstool Sports is a well-known American blog website and digital media company. This company majorly produces content on sports and pop culture. In today’s post, I will discuss who is the CEO of Barstool sports in detail.
Who Is The CEO Of Barstool?
The CEO of Barstool is Erika Nardini who is a well-known American businesswoman. Erika has consistently been ranked as one of the most powerful executives in sports media. She is a digital innovator, disruptor, and seasoned executive on the cutting edge of content creation.
You can keep on reading further to know more about the CEO of Barstool sports.
About The CEO Of Barstool
Barstool Sports CEO, Erika spent most of her childhood in New Hampshire and Vermont. Erika received her bachelor’s degree in sociology from Colby College. She started her career working at the legal department of Fidelity Investments. Erika, later on, shifted her career to marketing. At Demand Media, Nardini was the senior vice president of sales and marketing.
Even before Demand Media, she held executive marketing positions at Yahoo! And Microsoft. She was also the chief marketing officer of AOL from 2013 to 2015. In 2016, Erika Ayers Nardini became the CEO of the Barstool Sports website. She oversaw the company’s expansion into multimedia, merchandising, streaming, and pay-per-view programming.
However, the company’s expansion into pay-per-view included the acquisition of the amateur boxing league Rough N’ Rowdy. During her first year as CEO, the valuation of Barstool doubled from $15 million to $30 million. Later, the valuation grew to $100 million in 2018 under her tenure. Fast Company also named Erika as one of the most creative people in business in 2018.
The same year, Erika was in 25th rank in Forbes for being the most powerful woman in US sports. However, she was ranked 19 on The Big Lead’s list of The 75 Most Powerful People in the Sports Media Business in 2019. The same year, she was included in Crain’s New York’s Notable Women in the Business of Sports. However, Adweek named Nardini as one of the most powerful women in sports in 2017 and 2020.
The CEO of Barstool Sport was also elected to the WWE’s board of directors in 2020. In an interview with Digiday, Erika discussed Barstool Sports’ growth during her tenure. She revealed how she increased the valuation from $15 million in 2016 to $450 million in 2020. In 2021, she stated that the company’s revenue was expected to exceed $200 million doubling the company’s $100 million revenue in 2020.
On many occasions, Nardini hosts Token CEO which is a podcast about business and sports news. In fact, she was an early supporter of the Premier Hockey Federation League. During this time, she even interviewed NWHL players Kelly Babstock and Rebecca Russo on her podcast. Very few people know that Nardini is a frequent public speaker and has given talks at several places.
Many people often get confused is Dave Portnoy the CEO of Barstool. No, Dave founded Barstool Sports as a print publication in 2003. He is a famous American internet celebrity and blogger of the sports and pop culture blog. According to my research, Erika Nardini has a net worth of $10 million. Whereas Erika Nardini’s salary is more than $600,000 and is Barstool Sports’ highest-paid employee.
Erika Nardini age is just 47 years yet she has earned so much in her career she inspuires us all.
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FAQ
Does Dave Portnoy Still Own Barstool?
Penn has owned a 36% stake in Barstool Sports since 2020, which it purchased for $163 million. Barstool Sports, the controversial sports media outlet founded 18 years ago by David Portnoy, will soon be fully owned by Penn Entertainment Inc.
Why Did Doogs Get Suspended?
Doogs has been suspended by the Financial Industry Regulatory Authority (FINRA) for failing to cooperate with a request by FINRA for information.
Who Tried To Sue Dave Portnoy?
Portnoy targeted Black, global editor in chief Nicholas Carlson, company CEO and co-founder Henry Blodget and even Axel Springer, the German media conglomerate that purchased the online publication in 2015.
Who Owns Barstool Now?
Penn Entertainment is taking full control of Barstool Sports as part of a $387 million deal. Penn Entertainment, which rebranded from Penn National Gaming earlier this month, purchased 36% of the digital media company in 2020 for $163 million.
Is Dave Portnoy The CEO Of Barstool?
Following the acquisition by The Chernin Group in January 2016, Portnoy continues to run the site and retains complete creative control as the company’s Chief of Content. On July 19, 2016, Erika Nardini, former chief marketing officer of AOL, was announced as the CEO of Barstool Sports.
Conclusion
Barstool was started in 2003 as a print publication but was launched on the internet in 2007. Erika the CEO of Barstool launched more than 60 brands across the globe during her tenure.
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